As a Graphic Designer I have always dreamed of starting my own business. I was so sure of this that while looking for a job several years ago – the employee asked
“Where do you see yourself in 5 years”
“Owning my own business” I answered, naively
That’s why I’m not working at that place today – because no boss wants a worker who is constantly thinking about starting their own business. Those 5 years came and went and I didn’t start my business I was working for others doing Graphic Design, but like any other Designer in the world that wasn’t my only source of income. I had my own clients all of whom were recommended to me whether through my Church work or even through some of the same people I worked with.
My husband and I were always encouraged to go on our own – I don’t know if we were afraid or we didn’t believe it but in my mind, we were waiting until the right time, (I think we were waiting because of fear). When I started printing T-shirts, I didn’t focus on the business side – {See back story here} I tried the market to see its response. The small circle of people who saw them were intrigued and I got some orders. However I quickly realised that printing to order was harder and more expensive than I thought. So for a few years I fine tuned the designs while creating new ones, researched printing techniques, joined forums and basically started learning the t-shirt business. During that time friends would ask for t-shirts and I would print them and I got several custom orders done while working into the wee hours of the morning and still having to get ready to go to a 9-5 desk job. Each order I learnt something new – used a different approach and tried my best at getting better at screen printing while making some mistakes!
THE RIGHT TIME
The right time came when I got laid off from my 9-5 in 2009 – so here I thought, ok, I will finally launch my t-shirt business into over drive and get going with profitability. Well lets just say profitability is somewhere in the future. So all the research I did was still on the printing side of things which was the ‘fun’ part. I still had to learn how to handle the business side as in Financial Projection, Market Analysis and Business plan. Huh? What? I knew nothing about this I wasn’t even sure where to start. The only thing I was sure about was that messageboard® and messageboard®CREA†IONS would operate as a subsidiary of Vivid Concepts a Graphic Design business my husband and I operate.
So other than being a wife and a mother I now had to figure out how to be a business mogul! Well you know that creative people are governed by their right brain right? Good thing I still use my analytical, logical, left brain. As daunting as it felt at the time, I was looking forward to it. I thought, this could be fun too, learning about business from the inside out, looking at how others did it and what could go wrong, as well as just being able to go about things the right way, knowing that you set your goal/target and have charted a course to see it through.
So follow me through this, let’s see where the Lord leads me…..
From: The TEEshirt Lady
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